Effective Business Writing Level 2

Effective Business Writing Level 2

  • Overview
  • Course Outline
  • Workshop Instructions
  • Who Should Attend
  • Testimonials


This advanced writing course will go beyond the basic principles for writing well in the business world. Attendees will be asked to rethink some rules they have learned previously with a mindfulness toward current and contemporary writing practice. In this course, participants will apply practical strategies for planning and executing messages and achieving goals, even in the most challenging professional situations.

Course Benefits:

  • Individuals become better at written communication and their skills will reflect positively for your business
  • More calibration and streamlining in writing in keeping with the brand values of your organization
  • Greater credibility for the individual and the organisation
  • Increased respect for your organization in the market
  • The decrease in confusion over instructions and ambiguous written communication
  • Market credibility increases because of stakeholder recommendations
  • Improved individual performance and sense of esteem for the organization
  • Better dispute management.
  • Lower attrition as individuals feel invested in, listened to, valued and motivated

Course Director:

Catherine Bentley
  • The University of Edinburgh, MA English
  • CIM, University of Central Lancanshire
  • Having worked for various blue-chip organizations
  • Emotional Intelligence Practitioner

Catherine has a wealth of experience in learning and development.  Prior to her time in the Middle East, Catherine spent 15 years in the UK Financial Services industry working  in marketing and business management roles for a number of blue-chip organisations, including Royal and Sun Alliance, MBNA and Royal Bank of Scotland.

Proven track record in Business Management, Marketing Strategy, Recruitment and Training & Development to Executive and Senior Management levels within Multinational, Enterprise and SME organisations. A results-driven and energetic achiever, committed to wide-ranging challenges and adept at achieving results through engaging and motivating teams and individuals.

Training & Facilitations:

  • Coached Financial Services Executive Board Members in Business Planning and Communication Skills.
  • Coached over 100 senior executives of a high profile Middle East bank in the development and application of Emotional Intelligence competencies to enhance team performance.
  • Coached Emirati professionals in Professional Presence to prepare for career fast-tracking
  • Designed and delivered tailored a range of soft skills development programmes for Hospitality and Healthcare Sector Clients
  • Coached a Leading Medical Practitioner Executive Team through significant business & operational change processes to develop leadership & team skills

Some of the Recent Clients She Handled:

Pepsi | Petrofac | Accor Hotels | Commercial Bank (Qatar) | Cartier | Cardinal Health | ENGIE | Hamad Medical Corporation | IWC Shaffhausen | Jumeirah Group | Rixos Hotels & Resorts | Richemont | Roche Diagnostics | Sehteq | VFS Global and others.



Course Outline

Essential Building Blocks for Business Writing:
  • Plain English for outstanding communication
    • Principles for appropriate word selection, placement, and active phrasing
    • Sentence and paragraph usage for credibility and results
    • Avoiding word redundancies – being concise with word usage
  • Persuasive Writing
    • The Art of Rhetoric
    • Applying the AIDA model
  • Structure and Organisation: sentences/ paragraphs / punctuation
  • Emotional Intelligence in Business Communication
  • Principles of Presentation
    • Layout to create the right first impression & Consistency
  • Process for effective writing:
    • SAP analysis – Subject, Audience, Purpose
    • Organising and Sequencing Content
    • First Draft & Edit

Personal Action Plans

Effective Business Emails:

Detailed treatment of all aspects of business email writing:

  • Templates
  • Layout and presentation
  • Protocols
  • Power of Language in emails
  • Negotiation by Email – the key principles

Personal Action Plans

Business Report Writing:
  • Definition of Business Reports
  • Determining the objectives of Business Reports
  • Types of Business Reports:
    • Formal /Short Formal
    • Memo / Letter
  • Key elements & features of Business Reports
  • Language and style for report writing
  • Templates for Business Reports

Personal Action Plans

Business Brief Writing:
  • Definition of Business Brief Reports
  • Principles & protocols
  • Types of Business Briefs:
    • General Information Dissemination
    • Manual / Instruction
    • Request for action / service
  • Key elements & features of Business Briefs
  • 5-step process for effective Business Brief writing
  • Language and style for Business Brief writing
  • Templates for Business Briefs

Personal Action Plans



Workshop Instructions

  • 17 October 2021 & 20 Dec 2021 – 10:00 am – 03:00 pm
  • Regular Fee: USD 510 Per Participant (Exclusive of VAT)
  • Team Offer: Pay for 2 and register 3rd for free
  • Includes: Courseware, and SIMFOTIX Certificate
  • For registration (s) send us your Name, Designation, Organization, and Mobile Number to [email protected]
  • For More Information please contact: Qazi Waqas Ahmed Mobile: +971 56 309 0819; Email: [email protected]

Who Should Attend

  • Secretaries of Presidents, Vice-presidents and Senior Management who may need to write communication for business every day
  • Marketing and Sales managers deployed in content creation roles
  • Administration executives responsible for online content creation and editing
  • Executives who write emails and other communication on a daily basis
  • Trainers, teaching staff, educators and administrators responsible for interacting with students and faculty
  • Human Resource Managers, Executives and Leaders responsible for employee engagement, performance and organisational development
  • Government officials responsible for communication and administration in government sectors



Registration Form