Effective Business Writing Level 1 - Online Session

September 13, 20210Effective Business Writing Level 1

  • Overview
  • Course Outline
  • Workshop Instructions
  • Testimonials


  • Communicating clearly & completely the goal of the message.
  • Projecting the goodwill aspect while writing different tones of email.
  • Maintaining the tone and phrasing of the chosen words.
  • Deliver practical examples of what to write and what not to write when informing, inviting, inquiring, or confirming through e-mails or memos.
  • Enable managers & staff to get across concise messages.
  • Feel confident to communicate at work.

Course Director:

Lucy Mackintosh (GCIPD, NLP):

Lucy Mackintosh is a British citizen, and has lived and worked in the UAE for the past 8 years. She has over 18 years’ experience in Human Resource Management and Training and Development and two related qualifications – BSc (Hons) in Human Resource Management from the University of Bath, UK, and a post-graduate diploma in Personnel Management, accredited by the CIPD (Chartered Institute of Personnel and Development).

Lucy gained an extensive range of HR experience, working in large organisations in London, including Visa International, the FSA (Financial Services Authority) and the NHS (National Health Service). In 2007 she was head-hunted for a role at Standard Chartered Bank, Dubai, specialising in employee reward and performance
management. During this time, she also managed the HR Forum in the UAE, which aimed at promoting HR best practice in the region. She gained experience in working for a large range of companies in the UAE and GCC region and trained courses in Management, Soft Skills and Personal Effectiveness.

Lucy now works for different training organisations, helping them deliver exceptional service to their clients. She designs, develops, and delivers courses on a range of topics, as can be seen below. She is also a qualified NLP (Neuro-Linguistic Programming) Practitioner, MBTI (Myers-Briggs Type Indicator) Facilitator and a Life


SIMFOTIX is a trusted name in the executive education industry that offers cutting-edge corporate training programs. SIMFOTIX focuses on creating value for both learners and businesses through its varied program offerings. We, at Simfotix, hold unique expertise in developing our programs based on the design-learning concept that focuses on the key challenges of a learner and organization. Engagement, relevance, and effectiveness are the hallmarks of our learning solutions. So far, SIMFOTIX training programs are attended by over 5000 participants from over 1000 organizations operating MENAT region. Our clients regard their training experience with us inspiring and transformative.

On the e-learning front as well, SIMFOTIX offers courses that result in serious learning but in fun way, we adopt efficient gamification approach that is aligned with clear learning goals that L&D teams want to see as the achieved objectives. We also understand the ever-shifting corporate world challenges and even in online programs, we carry our legacy of quality, relevance, and impact that’s why our programs are conducted by learned faculty comprised of global thought-leaders and top industry practitioners.

We also provide bespoke training solutions that are tailored and delivered in a way that it surpasses your expectations.

  • Soft Skills
  • Finance & Banking
  • Information Technology
  • Gamification


Course Outline

  • Characteristics of an effective written communication.
  • Attractive openings that captivate.
  • Recognizing clichés and jargon and adding goodwill tone in the message.
  • Structuring Sentences for Effectiveness and Readability.
  • Addressing a conflict situation in the emails.
  • Using simple and specific language to avoid confusion.
  • Planning and structuring while writing a report to senior management.
  • Improving sentence construction and paragraph development.
  • Summarizing ideas effectively and drawing impeccable conclusions.
  • Negative messages – the ultimate beginning.
  • Adding positive tone in negative messages.
  • Adding a personal touch to business writing.
  • Reviewing the message and strong closing that inspire action.

Workshop Instructions

  • 13 October 2021 & 19 December 2021 – 10:00 am – 03:00 pm (UAE)
  • Regular Fee: USD 410 Per Participant (Exclusive of VAT)
  • Team Offer: Pay for 2 and register 3rd for free
  • Includes: Courseware, and SIMFOTIX Certificate
  • For registration (s) send us your Name, Designation, Organization, and Mobile Number to register@simfotix.com
  • For More Information please contact: Qazi Waqas Ahmed Mobile: +971 56 309 0819; Email: waqas@simfotix.com