• Overview
  • Course Outline
  • Workshop Fee & Instructions:
  • Gallery
  • Testimonials


Learning Outcomes
  • Communicating clearly & completely the goal of the message.
  • Projecting the goodwill aspect while writing different tones of email.
  • Maintaining the tone and phrasing of the chosen words.
  • Deliver practical examples of what to write and what not to write when
  • informing, inviting, inquiring, or confirming through e-mails or memos.
  • Enable managers & staff to get across concise messages.
  • Feel confident to communicate at work.
Course Methodology


Course Director:
Catherine Bentley
  • The University of Edinburgh, MA English
  • CIM, University of Central Lancanshire
  • Having worked for various blue-chip organizations
  • Emotional Intelligence Practitioner

Catherine has a wealth of experience in learning and development.  Prior to her time in the Middle East, Catherine spent 15 years in the UK Financial Services industry working in marketing and business management roles for a number of blue-chip organizations, including Royal and Sun Alliance, MBNA, and Royal Bank of Scotland.

Proven track record in Business Management, Marketing Strategy, Recruitment and Training & Development to Executive and Senior Management levels within Multinational, Enterprise and SME organizations. A results-driven and energetic achiever, committed to wide-ranging challenges and adept at achieving results through engaging and motivating teams and individuals.

Training & Facilitations

  • Coached Financial Services Executive Board Members in Business Planning and Communication Skills.
  • Coached over 100 senior executives of a high profile Middle East bank in the development and application of Emotional Intelligence competencies to enhance team performance.
  • Coached Emirati professionals in Professional Presence to prepare for career fast-tracking
  • Designed and delivered tailored a range of soft skills development programmers for Hospitality and Healthcare Sector Clients
  • Coached a Leading Medical Practitioner Executive Team through significant business & operational change processes to develop leadership & team skills

Some of the Recent Clients She Handled

Pepsi, Petrofac, Accor Hotels, Commercial Bank (Qatar), Cartier, Cardinal Health, ENGIE, Hamad Medical Corporation, IWC Shaffhausen, Jumeirah Group, Rixos Hotels & Resorts, Richemont, Roche Diagnostics, Sehteq, VFS Global and others.

Past Participation Includes:

Course Outline

Setting Program Objectives

At the start of the session, participants will share their objectives to attend this Business Writing Training. This will include individual discussion on their job role and involvement in Business Writing and emails.

Start-up Email Writing Exercise

At the start of the Business Writing Training, participants will be given a real time scenario to write a particular email communication. They have to write internal email and external email for which feedback will be given by the trainer.

Feedback & Course Delivery

Based on the immediate feedback on the written communication, participants gain the knowledge on structure, format, tone of written communication, principles and best practices. All this will be covered as per below course agenda.

Program Outline

  • Characteristics of an effective written communication.
  • Attractive openings that captivate.
  • Recognizing clichés and jargon and adding goodwill tone in the message.
  • Structuring Sentences for Effectiveness and Readability.
  • Addressing a conflict situation in the emails.
  • Using simple and specific language to avoid confusion.
  • Planning and structuring while writing to senior management.
  • Improving sentence construction and paragraph development.
  • Summarizing ideas effectively and drawing impeccable conclusions.
  • Negative messages – the ultimate beginning.
  • Adding positive tone in negative messages.
  • Adding a personal touch to business writing.
  • Reviewing the message and strong closing that inspire action.

Contact us to bring this course In-house with customization to fit your needs.

Workshop Fee & Instructions:

  • 24 August, 2022 – 10:00 am – 04:00 pm (GST)
  • Regular Fee: USD 410 Per Participant (Plus VAT)
  • Team Offer: Pay for 1 and register 2nd for free
  • Includes: Courseware, and SIMFOTIX Certificate
  • For registration (s) send us your Name, Designation, Organization, and Mobile Number to [email protected]
  • For More Information please contact: Qazi Waqas Ahmed Mobile: +971 56 309 0819; Email: [email protected]