Course Overview

Join Loek Berendsen, a seasoned Global Omnichannel Strategist with over a decade of entrepreneurial FMCG experience, on a transformative journey. This masterclass is a deep dive into Omnichannel, Unified Commerce, and Customer Experience, offering actionable insights to forge powerful partnerships, elevate customer journeys, and supercharge brand performance. Unlock the Omnichannel Success Formula to pave your way to centricity, revolutionize revenue streams, and elevate both customer and employee experiences.

Learning Outcomes:

  • Navigate the challenges of evolving retail trends, including digital marketing and fintech integration.
  • Develop a comprehensive understanding of Omnichannel and Unified Commerce strategies.
  • Implement transformative initiatives in Customer and Employee Experience programs.
  • Optimize logistics, operations, and brand development for heightened performance.
  • Create value propositions to enhance customer loyalty and drive revenue growth.
  • Strategically adapt to inflationary times, managing costs without compromising quality.
  • Craft customer-centric strategies that create memorable experiences and drive profitable growth.

This transformative masterclass is tailored for a diverse audience of leaders, innovators, and professionals across the retail spectrum, including but not limited to:

  • C-Level Executives and Retail Visionaries
  • E-commerce Pioneers
  • Fashion Retailers and Trendsetters
  • Customer Experience Professionals
  • Shopping Mall Decision-Makers
  • Digital Marketing Experts
  • Digital Advertising Agencies and Creatives
  • Banking and Payment Industry Leaders
  • Fast-Moving Consumer Goods (FMCG) Authorities
  • Supermarket Trailblazers
  • Fintech Innovators
  • Small and Micro Retail Business Owners
  • Retail Startups and Enterprising Minds
  • Logistics and Supply Chain Experts
  • Enthusiasts of Retail Technology

This inclusive list ensures that professionals from various sectors within the retail industry, as well as those driving innovation, can benefit from this comprehensive masterclass.

Join us for a transformative masterclass designed to equip leaders with actionable insights and strategies for navigating the ever-evolving retail landscape. Elevate your brand's success, captivate your audience, and lead your industry with unwavering distinction.

Topics to be Covered

  • 1. Adapting to Evolving Retail Trends
  • Navigating Digital Marketing, Fintech, and RetailTech Integration.
  • Embracing Mega Trends in Retail for Future Success.
  • Creating Value Propositions in Inflationary Times.
  • Incorporating smart data, transformative AI, and new technological advances to spearhead retail and e-commerce practices
  • Key Takeaways and Application: Implementing cost-saving strategies without compromising quality.
  • 2. Unlocking the Power of Omnichannel and Unified Commerce
  • Understanding the Significance of Omnichannel Modeling.
  • Crafting Direct-to-Consumer Channels for Growth.
  • Strategies for Seamless Integration of Online and Offline Experiences.
  • Uncover thriving retailers, and grasp their success strategies.
  • Enhancing your brand experience through value-added elements that evolve with the times to match your customer profile.
  • Case Study Analysis: Investigating successful omnichannel and unified commerce strategies.
  • 3. In-Store Digitalization
  • Crafting an Exceptional Customer Journey.
  • Innovations in Enhancing In-Store Experiences.
  • Seamlessly Integrating Online and Offline.
  • Driving productivity gains through systematic and concrete, real-time inventory and sales strategies.
  • Practical Demonstration: Visualizing digitalization's impact on in-store experiences.
  • 4. Creating Journeys for Customers and Employees (Total Experience)
  • Exploration of the concept of Total Experience.
  • Emphasis on elevating customer experiences.
  • Strategies for crafting seamless journeys for both customers and employees contributing to the 'Total Experience.'
  • Significance of DTC (Direct-to-Consumer) strategies for growth.
  • Enhancing B2B Customer Experiences.
  • Achieving Seamless Last-Mile Delivery.
  • 5. Q&A and Closing Remarks
  • Interactive Session for Participant Questions.
  • Key Takeaways and Future Insights.

Course Director

Loek Berendsen

  • Mr. Omnichannel, Founder at
  • Former Global Strategic Advisor, Digital Customer Experiences Stores, IKEA

Loek Berendsen is a Global Omnichannel Strategist, also known as Mr. Omnichannel, with 10+ years’ entrepreneurial FMCG experience building and nurturing C level relationships, driving partnerships and evaluate performance of retail & eCommerce & Customer Experience programs globally including but not limited to Logistics, Change Management, Business Operations and Brand Development.

Always striving for excellence together with the teams. Omnichannel, Unified Commerce and Customer Experience are his passions; he improved customer journeys in million dollar companies with new processes, software and customer journeys.

Simplified, Transformed and Implemented Customer Experience and Employee Experience programs in 40+ Retail, eCommerce and User Experience initiatives, investments and programs.


*Early Bird Special: US $500 + VAT Per Participant

(Register and pay before/by Wednesday, November 15,2023)

(*Early Bird and group discounts are mutually exclusive)

For registration(s) send us you Name, Designation, Organization, and Mobile Number to [email protected]

For further details, please call Hiba Haneena Direct: +97142200310 | Mobile: +971561065106

Simfotix Cancellation Policy: for cancellations made in the 7 working days of the workshop, no refunds will be given. Cancellations must be confirmed by email. Substitutions may be made at any time.